Adtech / Marcom / Media

The marketing and advertising industry is continuously evolving. This is due to new technological developments and the legal framework being constantly adapted. With targeted strategic communication, PIABO sheds light on complex issues such as programmatic advertising, ad fraud and affiliate marketing, thereby building trust in Adtech innovations.

Case Study

Granny

Granny is a Berlin-based socialtainment agency.

Tasks

  • Positioning and expanding communications in Germany
  • Generation of brand awareness in the creative sector and placement of thought leadership issues

Results

  • Interviews and quotes in national business and marketing media, including W&V and Start Up Valley
  • Panel participation at industry conferences

Measures

  • Placement of interviews with C-level management
  • Preparation and pitching of bylines in the areas of marketing, digital, and female leadership
  • Speaker opportunities for C-level management
  • Organizing background discussions for C-level management
  • Dissemination of personnel reports

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Events
  • Speaking Opportunities
  • Company Communications

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