AI

The PR for AI companies must explain artificial intelligence to people in a comprehensible way, demonstrate the added value of technologies, and take away fears. Yet, the opportunities as well as the limitations of the technologies must be illustrated. PIABO compiles complex technologies to create exciting, digestible, and practical stories. PIABO’s media work increases understanding of the new technologies and arouses interest.

Case Study

FINEWAY

FINEWAY is a travel tech startup that provides a conversational service based on artificial intelligence.

Tasks

  • Positioning and expanding communications in the DACH region
  • Creating brand awareness in the field of travel tech, and placing thought leadership issues

Results

  • Coverage in startup, tech, business, and industry media in the DACH region
  • Speaker opportunities and panel participants at industry conferences

Measures

  • Thought leadership placements in the field of conversational AI and travel tech
  • Placement of interviews with C-level management, as well as within the framework of personal branding
  • Speaker opportunities for C-level management
  • Employer branding

Skills

  • PR
  • Media Relations
  • Product Communications
  • Events
  • Speaking Opportunities
  • Thought Leadership
  • Corporate Communications

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