Big Data

More and more companies are recognizing the potential of big data for optimizing and refining their business model or processes. However, they often do not have the expertise to implement and use big data technologies in a practical sense.

In its PR work, PIABO uses examples and case studies to demonstrate what the successful use of big data technologies can look like in practise. This provides companies with inspiration and role models that encourage them to use them for their own purposes.

Case Study

Crate.io

Crate.io is the developer of CrateDB, a highly scalable, distributed database solution that combines the scalability and performance of NoSQL with the efficiency and simplicity of standard SQL. The solution is used in industrial IoT.

Tasks

  • Positioning and expanding communications in the DACH region and in the US
  • Generating brand awareness in the industry
  • Placing thought leadership issues

Results

  • Hundreds of guest articles and interviews in specialist industry journals and developer magazines
  • Interviews with business and start-up media

Measures

  • Preparation and pitching of bylines in the areas of industrial ioT, Industry 4.0, and consumer packaged goods
  • Dissemination of product and personnel reports
  • Developing case studies with customers/users of the solution
  • Organizing background discussions for C-level management
  • Placement of interviews with C-level management

Skills

  • PR
  • Media Relations
  • Corporate Communications

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