Consumer Elecronics

Whether it’s watches with ECG functions or gadgets combining TV and pieces of art, the market for consumer electronics has developed at a rapid pace over the past decade and is now more competitive than ever. New smart technologies and gadgets are constantly entering the market and vying for consumers’ attention. PIABO ensures visibility for its clients and their products in a crowded market with its established network and expertise in conveying complex innovations to consumers.

Case Study

Cowboy

Cowboy is the “iPhone among e-bikes” – an innovative electric bike for urban riders developed by a young team from Brussels.

Tasks

  • Assistance with communications (PR and influencer marketing) in Germany, Austria, and the UK following market entry in each country
  • Positioning the brand and the founding team as experts in the field of mobility in business, tech, and startup media
  • Development of communication concepts for market and product launches and other related communication measures as part of the product PR for the tech, consumer, and lifestyle press
  • Planning, designing and implementing lifestyle subjects beyond the company news

Results

  • Establishing Cowboy as the “iPhone among e-bikes” in the press on the market launch
  • Bike reviews in all relevant media from TechCrunch, Engadget, SPIEGEL ONLINE and Stern, ComputerBild, to Golem, FitForFun, and Playboy
  • Background discussions and interviews with business and technical press, including Sifted, Bloomberg, WiWo, t3n, DerStandard, and futurezone
  • Product features in consumer and lifestyle media, including Men’s Fitness, Telegraph, GQ, and Men’s Health
  • Establishing long-term influencer partnerships as a “Cowboy Ambassador”

Measures

  • Placement of interviews and background discussions with the founders on the future of mobility in general interest, tech, start-up, and business media
  • Dissemination of product and company news on market and product launches
  • Assistance with product testing for reviews by both journalists and influencers
  • Seasonal pitches for lifestyle and consumer press
  • Selection, design, and implementation of collaborations with influencers, including contract negotiations and monitoring

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Product PR
  • Speaking Opportunities
  • Personal Branding
  • Crisis Communications
  • Storytelling
  • Influencer Marketing
  • Blogger Relations
  • Community Building

Let‘s drive your success story.

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