Foodtech / Agtech

Beyond Meat, vertical farming, food robotics, and smart supply chains are just a few examples of keywords in Foodtech. This industry connects the food industry with technical innovations and can help address social, environmental, and economic problems. Entrepreneurs are using a variety of solutions related to automation, sustainability, and digitalization to provide solutions for how traditional business models can operate in a greener and more socially responsible way.

Case Study

infarm

Infarm is the world's fastest-growing urban farming network.

Tasks

  • Positioning and expanding communication in the DACH region
  • Generation of brand awareness among potential partners and investors, and placement of thought leadership issues.

Results

  • Comprehensive reporting in print, online media, and on TV 
  • Positioning as a thought leader for vertical farming
  • Placement of interviews and background reports (online and offline)
  • Media relations with top-tier media
  • Award communication

Measures

  • Placement of interviews with the founders and C-level management and other speakers
  • Preparation of pitches in the areas of tech innovation and retail
  • Speaker opportunities for spokespeople
  • Placement of trade partnerships
  • Organization of background discussions with top-tier media and placement of exclusives
  • Communication of financing

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Speaking Opportunities
  • Strategy

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