Gaming

E-sports, mobile games, gamification: gaming has evolved from pure fun to a multidimensional cultural asset and continues to provoke exciting public debates. With strategic communication and personal passion of our experts for gaming of all kinds, PIABO illustrates how innovations, values or education can be experienced through the medium of gaming.

Case Study

APPLAUSE

Applause is the world’s leading provider of crowdtesting and digital quality assurance. The company ensures that software, which is at the heart of every customer interaction, and digital experiences always work perfectly everywhere. With a global network of carefully vetted and trained testers, Applause offers a full arsenal of testing and feedback capabilities. Our approach improves test coverage and eliminates the limitations of offshoring or traditional QA labs, while accelerating the launch of websites, mobile apps, IoT products, and in-store technologies.

Tasks

We act as the German press office for Applause and are responsible for strategic media relations in the German-speaking market. This includes positioning Applause’s spokespeople, organizing and supervising interviews and background discussions, as well as placing and writing guest articles.

Results

Publications in top national business, tech, developer, and vertical media

Measures

  • Placement of current stories in relevant business, tech, developer, and vertical media
  • Publication of press releases, e.g. on product updates
  • Placement and writing of guest articles
  • Arranging appearances at relevant events

Skills

  • PR
  • Media relations
  • Thought leadership
  • Strategy development
  • Events
  • Content production
  • Studies
  • Data visualizations
  • Speaking opportunities 
  • Corporate communications

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