Healthtech

Digitalization reached the health market quite some time ago. Without the use of smart technologies in products and services, good and affordable health care would be virtually impossible. Many companies have recognized their potential and offer or develop innovative solutions, such as digital networking of clinics and medical practices, AI systems to support medical practitioners, intelligent analysis tools and services for their bodies, or solutions for people who want to train their cognitive skills on a sustained basis. The market is huge, but difficult to master. Intensive and targeted communication that reaches consumers, business partners, and regulatory authorities is therefore crucial. With its long-standing expertise in the health and Medtech sectors, PIABO conveys even the most complex health solutions with creative storytelling tailored to specific target groups.

Case Study

Merck

Merck is a leading science and technology company operating in the fields of healthcare, life sciences, and performance materials. Merck is able to assist with everything from the development of precise genome editing technologies and the identification of unique ways to treat diseases, to the provision of applications for smart devices. The Merck Accelerator Program supports startups with the aim of entering into a partnership with them.

Tasks

PIABO supported the application phase for the 2020 Accelerator Program on the PR side. The aim of the collaboration was to increase the registration rate for the accelerator, with targeted storytelling about the advantages of the accelerator in German and international startup and tech media.

Results

The Lead Digital Podcast mit Michael Gamber, Head of Merck Innovation Center.

Measures

  • Media support for the launch of the application phase
  • Placement of interviews with C-level management in industry magazines
  • Placement of podcast interviews with the management of the Merck Innovation Center and the Merck Accelerator

Skills

  • Media Relations
  • Corporate Communications
  • Storytelling
  • Editorial Work

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