Product PR

A product must be more than innovative and unique to be a must-have. The endorsement of opinion leaders in the industry has the potential to make a product a cult item. We put ourselves in the shoes of the target group and formulate a tailor-made communications strategy.

Case Study

Henkel

M:ID is D2C hair and scalp care for him, tailored to the individual needs of each man.

Tasks

  • Communications related to market entry
  • Generation of brand awareness, and development of the M:ID community

Results

  • Successful product launch communication with clippings in high-end lifestyle magazines
  • Cooperation with ten influencers in the first three months after product launch
  • Establishment of the Instagram channel, including social commerce integration
  • Creation of all content on M:ID blogs and M:ID newsletters (monthly distribution)

Measures

  • Lifestyle and product PR
  • Community building and management (Instagram)
  • Paid social media activities including social commerce
  • Content creation for the M:ID blog and newsletter
  • Influencer relations and marketing

Skills

  • Strategy
  • PR
  • Content Creation
  • Influencer Marketing
  • Market Entry
  • Campaign Production
  • Reputation Management
  • Analysis
  • Community Management
  • Community Building

Let‘s drive your success story.

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