Smart Home

Smart home solutions still have to contend with an issue of trust. This is unjustified, as technology has evolved significantly over the years. This is where communication comes in. In the areas B2C and B2B, PIABO uses an established network and knowledge of the respective target groups to help build understanding and trust.

Case Study

Google Nest

Smart home company Nest has set itself the goal of creating an intelligent home that takes care of its inhabitants and the immediate vicinity. Nest focuses on simple, aesthetically pleasing, and useful hardware, software and services such as smart security cameras, smoke detectors, and video intercom systems.

Tasks

Positioning and expanding communication in the DACH region through market and product launches; generation of brand awareness among end consumers and placement of products in B2C and B2B media

Results

  • Comprehensive reporting in print, online and TV
  • Placement of products and reviews in A&D, tech, and lifestyle media
  • Placement of studies and lifestyle topics

Measures

  • Preparing and pitching bylines in the areas of smart homes and A&D
  • Reviews and product presentations
  • Placement of interviews on brand and product launches
  • Preparation of pitches on lifestyle topics
  • Organizing background discussions with top-tier media

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Events
  • Speaking Opportunities
  • Launch Communications
  • Interviews
  • Market Entry
  • Consumer PR

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