Streaming / On Demand

It has been quite some time since streaming conquered our entertainment world. Yet, streaming platforms are repeatedly criticized – whether in relation to the fair remuneration of artists and authors or the supposedly negative influence on musical diversity. With its long-standing expertise in communicating tech issues to consumers, PIABO presents on-demand services in the right light for consumers and producers.

Case Study

deezer

Deezer, boasting 16 million active users a month, is the most diverse and personalized global audio streaming service in more than 180 countries.

Tasks

Developing and executing the consumer PR strategy for the German market

Results

Publications in national business, tech and supra-regional lifestyle media, including Süddeutsche Zeitung, FAZ, t3n, GQ, Cosmopolitan and Computer Bild.

Measures

  • Placement of interviews with GitHub spokespeople in general interest and business media
  • Placement of interviews and background talks with the CEO and Head of Content in general interest, special interest and tech media, including Süddeutsche Zeitung, FAZ, Bild und Backstage PRO
  • Expert placement of senior manager editorial and label in lifestyle media, includings Cosmopolitan and GQ
  • Placement of local and seasonal data and content
  • Sending product updates and podcast launches

Skills

  • PR
  • Events
  • Speaking Opportunities
  • Corporate Communications
  • Graphic Design
  • Lifestyle PR
  • Creative Storytelling
  • Data PR

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