Traveltech

Digitalization has resulted in many smart travel solutions, making it difficult to keep an overview of the different options available. However, the public is losing sight of the special innovations that are revolutionizing the travel sector due to the huge number of travel providers. PIABO uses fascinating stories to make Traveltech accessible and highlights smart technologies in the travel sector.

Case Study

omio

Omio is a travel platform that enables users to search for and book rail, bus, and flight connections throughout Europe.

Tasks

  • Developing and executing the consumer and corporate PR strategy in the DACH region
  • Preparation of the local, seasonal subject schedule for placements in tech, lifestyle, special interest, and general interest media, as well as travel media

Results

Publications in national business, travel, and supraregional lifestyle media, including Süddeutsche Zeitung, FAZ, Handelsblatt, Gründerszene, FVW, BILD, and Stern.

Measures

  • Placement of interviews and background discussions with the CEO and founders, CFO and Director of Corporate Affairs in general interest, business, and travel media, including Handelsblatt, Süddeutsche Zeitung, Gründerszene, and FVW
  • Communication strategies for products and corporate updates, such as the rebranding of GoEuro as Omio
  • Development and implementation of international PR campaigns, including studies
  • Placement of local and seasonal data and content
  • Assistance with event communication for ITB and Berlin Travel Week

Skills

  • PR
  • Events
  • Speaking Opportunities
  • Corporate Communications
  • Lifestyle PR
  • Creative Storytelling
  • Data PR

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