asana

Asana, the leading work management platform, assists teams with the organization and management of all their work, ranging from small projects to strategic initiatives. Headquartered in San Francisco, the company has more than 89,000 paying businesses and millions of users in over 190 countries. Global clients including AB-InBev, Airbnb, Disney, KLM, Air France, NASA, Overstock.com, Uber, Viessmann Group, Spotify, and Zalando rely on Asana to manage everything from business goals and digital transformation to product launches and marketing campaigns.

Tasks

  • Positioning and expanding communication in Germany, Austria and Switzerland
  • Creating brand awareness among new potential partners
  • Thought leadership issues and personal branding for the two founders

Measures

  • Organizing interviews with the founders and C-level executives
  • Organizing speaking opportunities for C-level executives
  • Creating pitches in relation to project management, new work, and productivity
  • Distribution of press releases and placement of guest articles
  • Data PR
  • Collection of a study with a survey institute and communication of results
  • Financial communication

Results

  • Extensive coverage in print and online media
  • Placement of interviews and background talks
  • Media relations with top-tier media
  • Speaker placement
  • Positioning as thought leaders in the field of project management

Skills

  • PR
  • Events
  • Media Relations
  • Corporate Communications
  • Data PR
  • Strategy Development

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