Cowboy

Cowboy is the “iPhone among e-bikes” – an innovative electric bike for urban riders developed by a young team from Brussels.

Tasks

  • Assistance with communications (PR and influencer marketing) in Germany, Austria, and the UK following market entry in each country
  • Positioning the brand and the founding team as experts in the field of mobility in business, tech, and startup media
  • Development of communication concepts for market and product launches and other related communication measures as part of the product PR for the tech, consumer, and lifestyle press
  • Planning, designing and implementing lifestyle subjects beyond the company news

Results

  • Establishing Cowboy as the “iPhone among e-bikes” in the press on the market launch
  • Bike reviews in all relevant media from TechCrunch, Engadget, SPIEGEL ONLINE and Stern, ComputerBild, to Golem, FitForFun, and Playboy
  • Background discussions and interviews with business and technical press, including Sifted, Bloomberg, WiWo, t3n, DerStandard, and futurezone
  • Product features in consumer and lifestyle media, including Men’s Fitness, Telegraph, GQ, and Men’s Health
  • Establishing long-term influencer partnerships as a “Cowboy Ambassador”

Measures

  • Placement of interviews and background discussions with the founders on the future of mobility in general interest, tech, start-up, and business media
  • Dissemination of product and company news on market and product launches
  • Assistance with product testing for reviews by both journalists and influencers
  • Seasonal pitches for lifestyle and consumer press
  • Selection, design, and implementation of collaborations with influencers, including contract negotiations and monitoring

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Product PR
  • Speaking Opportunities
  • Personal Branding
  • Crisis Communications
  • Storytelling
  • Influencer Marketing
  • Blogger Relations
  • Community Building

Let‘s drive your success story.

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