eToro

etoro was founded in 2007 with the vision of opening up global markets so that everyone can invest in a simple and transparent way. The eToro platform enables people to invest in the assets they want: from shares to commodities to crypto assets. eToro is a global Community of more than 20 million registered users who share their investment strategies with the Community so that any successful Member can follow. Thanks to the simplicity of the platform, users can easily buy, hold and sell assets, monitor their portfolio in real time and carry out transactions whenever they wish. https://www.etoro.com/de/.

Tasks

  • PIABO acts as an external Press Office and deals with journalist requests, actively positions eToro spokespeople in the DACH market and regularly reports on media coverage
  • Development of themes, interview coordination and sitting in on them, writing op-eds and organization of (virtual) events such as panel discussions
  • Localization and distribution of international reports that eToro publishes and development of own press releases for the DACH market
  • Planning, preparing and conducting studies

Results

Publications in national Tier 1 business media, general interest media and financial media

Measures

  • Analysis of the media landscape
  • Identifying target media Identifying competing companies
  • Thematic development Agreeing and supporting interviews and podcast recordings
  • Preparation of journalist briefings to prepare for interviews Ghostwriting of guest posts and comments
  • Organizing (virtual) events Regular detailed reports

Skills

  • PR
  • (Virtual) Events
  • Media Relations
  • Corporate Communications
  • Strategy Development

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