Tinder

Tinder is the world’s leading app for meeting new people. Tinder is available in 190 countries and more than 40 languages. Tinder is currently the world’s most lucrative non-gaming mobile app.

Tasks

  • Repositioning Tinder as a brand for and inspired by the younger generation – generation Z
  • Development and execution of a consumer PR strategy for the DACH region, with a focus on nationals, dailies, lifestyle, Gen Z, tech, and general interest media, as well as their social media editorial offices
  • Preparation of a subject schedule including product updates and seasonal subject ideas, as well as tailor-made pitches for editorial offices
  • Responding to incoming media inquiries and coordinating interviews. Creation of influencer campaigns and influencer events, as well as community management of various platforms

Results

  • 500+ (2018/19) publications in lifestyle and Gen Z media, as well as business, tech, and supraregional press, including Cosmopolitan, Glamour, bento, Süddeutsche Zeitung, SPIEGEL, RTL, VOGUE, GQ, taff, NEON, WELT, Focus, and BILD
  • Growing community on Facebook and Instagram
  • Increasing brand awareness towards brand for Gen Z

Measures

  • Placement of interviews with the CEO and Regional Director for Europe in nationals and dailies, including SPIEGEL and SZ
  • Distribution of product updates
  • Preparation and distribution of data stories and study results, as well as tailor-made subject pitches, listicles, and service tips
  • Community management on Facebook, Tinder, and Jodel in the DACH region

Skills

  • PR
  • Corporate Communications
  • Lifestyle PR
  • Creative Storrytelling
  • Data PR
  • Digital Strategy Develoment
  • Social Media Management
  • Social Content Production
  • Community Management
  • Graphic Design
  • Community Buidling
  • Blogger Relations

Let‘s drive your success story.

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