Vivid Money

Vivid Money is the first financial platform that combines all daily financial activities in one app. Whether it's banking, saving or investing, Vivid Money offers a simple, flexible and transparent solution for customers to grow their capital. The company aims to provide customers across Europe with an unparalleled banking and investment experience, offering a wide range of financial services without charging fees.

Tasks

  • Launch communication and positioning of Vivid Money in the German-speaking market;
  • Generation of brand awareness in the relevant target group and placement of thought leadership issues

Results

  • Interviews and quotes in national business and supraregional media, including Handelsblatt, Capital, FinanceFWD and TechCrunch
  • Regular background discussions with and publications in technical and financial media
  • Involvement of relevant KOL/influencers through affiliate programs

Measures

  • Placement of interviews with C-level management
  • Preparation and pitching of bylines in business, tech, and financial media, as well as consumer subjects in B2C press
  • Dissemination of product news as well as financing and expansion reports
  • Organization of background discussions for C-level management

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Product PR
  • Storytelling
  • Influencer Marketing
  • Blogger Relations

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