VMware Tanzu

VMware’s business unit VMware Tanzu is a product and service portfolio that is changing the way companies develop, operate, and manage software on Kubernetes. VMware Tanzu helps companies to deliver better software more rapidly. The extensive product and service portfolio enables customers to develop modern applications, operate Kubernetes uniformly across different environments, and manage all Kubernetes clusters centrally.

Tasks

We are the German press office for VMware Tanzu and are responsible for strategic media relations in the German-speaking market. This includes positioning VMware Tanzu’s spokespeople, organizing and assisting with interviews and background discussions, placing and writing guest articles, as well as assisting VMware Tanzu with its social media presence on Twitter, LinkedIn, and Xing in the German-speaking world.

Our cooperation began back in 2017, at that time with American software company Pivotal, whose IPO we provided PR support for in 2018 and which was acquired by VMware in the summer of 2019.

Results

Publications in top-tier, national business, general interest, tech, and developer media.

Measures

  • Placement of guest articles by spokespeople in developer and tech media
  • Placement of interviews with spokespeople in general interest and business media
  • Establishing and further developing media contacts with national business, general interest, tech, and developer media
  • IPO communications (for Pivotal) and acquisition communication (for VMware Tanzu)
  • Managing social media channels (LinkedIn, Xing, and Twitter) in the German-speaking world

Skills

  • PR
  • Media relations
  • Events
  • Speaking opportunities
  • Corporate communications
  • Product PR
  • Strategy development

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