wework

As a leading platform for coworking and space as a service, WeWork offers its members worldwide access to work space, communities, and services.

Tasks

  • Establishing WeWork as a thought leader in the area of coworking and future of work for the German public
  • Role of press office and point of contact for media representatives following WeWork’s market launch in Germany in 2017
  • Personnel branding and positioning of C-level management
  • Planning, design, and execution of topic proposals and events beyond company news

Results

  • Establishing WeWork as a thought leader in the area of coworking and future of work for the German public
  • Organisation and implementation of the event series "We, the Creators" and numerous WeWork openings
  • Positioning the WeWork spokespeople as thought leaders for 'New Work'

Measures

  • Placement of interviews with the German and European management team in general interest, business, and tech media, as well as verticals, especially in the real estate sector
  • Preparation and pitching of bylines in business, tech, and real estate media
  • Dissemination of product, location, and personnel news
  • Planning, organizing, and implementing KOL and community events – from in-house panels to the national award “We, The Creators”

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Product PR
  • Storytelling
  • Employer Branding
  • Personal Branding
  • Influencer Marketing
  • Blogger Relations
  • Community Building
  • (Virtual) Events

Let‘s drive your success story.

GET IN TOUCH