withings

Withings develops networked devices that are easy to use, provide daily health check-ups, and help to achieve long-term health objectives. Withings has developed a range of award-winning products for the entire health sector, including hybrid smartwatches and health trackers (ScanWatch, Move, Move ECG, Steel HR, Steel HR Sport, and Pulse HR), smart personal scales (Body Cardio, Body+, and Body), blood pressure measuring devices (BPM Core and BPM Connect), and a sophisticated sleep tracking system (Sleep Analyzer). The free Health Mate app offers users coaching, motivating recommendations, and insights into their health status, which they can share with their doctor in order to improve important aspects of their health. 

Tasks

  • Development and execution of the consumer and corporate PR strategy for the DACH region
  • Preparation of the local, seasonal subject schedule for placements in tech, health, lifestyle, business, and national general interest media

Results

Publications in national business, tech, and supra-regional lifestyle media, including Süddeutsche Zeitung, FAZ, t3n, ComputerBILD, BILD, Ärzte Zeitung, and Handelsblatt

Measures

  • Placement of interviews and background discussions with the CEO and founders in tech and business media, including Handelsblatt and InfoDigital
  • Launch PR and continuous product placement in tech, lifestyle, special interest, and general interest media
  • Placement of local and seasonal data and content
  • Placement of guest articles in tech, general interest, and special interest media

Skills

  • PR
  • Events 
  • Speaking Opportunities 
  • Corporate Communications 
  • Graphic Design
  • Lifestyle PR
  • Creative Storytelling
  • Data PR
  • Product PR
  • B2B PR
  • Tech PR

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