Blog

Social media is constantly changing. This year too, new trends will emerge - for individuals, but also for businesses. Timotée Gbaguidi, Digital Communications Director at PIABO, gives an overview of the most important social media trends of the future.

Today is the next global climate strike. The goal is clear: Germany should be climate neutral by 2045 at the latest, preferably earlier. But there is still a long way to go. To achieve this goal, the switch to renewable energy is just as important as a shift in transportation to low-emission vehicles.

ChatGPT impresses with its high quality texting abilities. Thanks to the fast innovation in AI technologies, many softwares are already being used for marketing and business purposes - first and foremost for search engine optimisation (SEO).

GovTech - Government Technology. Malicious tongues claim that in Germany this is the fax machine. But the fact is that e-applications for student grants are printed out again at the office.

At the start of the New Year, many people make ambitious resolutions about what they want to achieve in the coming year. Often these resolutions are about improving their health and general well-being. One trend that has gained momentum in recent years is 'Veganuary'. Read on to find out what it is and how it can help you improve your health as well as help the environment.

2022 was an exciting year. At the end of it, we want to review the past twelve months and look back at our PIABO highlights – for our customers and us internally.

More than half of website visits result from organic searches. Consequently , this means that companies that do not implement SEO measures on their website lose more than 50% of potential leads – and thus also potential applicants.

As big as the hype around the Metaverse was in 2021, it died down just as quickly. Still, the topic is far from over. The Metaverse’s current status was presented and discussed by Thomas Riedel – host of the "Metaverse-Podcast" – at the Metaverse Meetup at our Berlin headquarters.

The world is in a state of upheaval. It is in crisis. Climate crisis, energy crisis, inflation – and the pandemic just recently officially ended. We seem to be slipping from one crisis to the next. But there are pioneers who are paving the way to a better world and shaping the future through innovation.

Content creators and influencers have been firmly integrated into the communications strategy of many companies for years. Influencers no longer come only from the beauty or gaming sector, but are experts on a wide variety of topics and also promote niche products.