Positioning and expanding communication in the DACH region through market and product launches; generation of brand awareness among end consumers and placement of products in B2C and B2B media
Google Nest
Smart home company Nest has set itself the goal of creating an intelligent home that takes care of its inhabitants and the immediate vicinity. Nest focuses on simple, aesthetically pleasing, and useful hardware, software and services such as smart security cameras, smoke detectors, and video intercom systems.
Tasks
Results
- Comprehensive reporting in print, online and TV
- Placement of products and reviews in A&D, tech, and lifestyle media
- Placement of studies and lifestyle topics
Measures
- Preparing and pitching bylines in the areas of smart homes and A&D
- Reviews and product presentations
- Placement of interviews on brand and product launches
- Preparation of pitches on lifestyle topics
- Organizing background discussions with top-tier media
Skills
- PR
- Media Relations
- Corporate Communications
- Events
- Speaking Opportunities
- Launch Communications
- Interviews
- Market Entry
- Consumer PR
