Creating brand awareness in the area of innovation and investment
SAMSUNG
Together with visionary entrepreneurs and innovators, the Samsung Strategy and Innovation Center (SSIC) has set itself the task of creating groundbreaking technologies to tackle the most important global challenges.
Tasks
Results
- 500+ impressions per video, across all channels
- 620 new subscribers to the YouTube channel
- Advertorials in the start-up scene, Sifted, VentureBeat, and Les Echos
Measures
- YouTube interview series “The Next Wave with Young Sohn”: Chief Strategy Officer Young Sohn talks to visionaries in the digital scene (Axel Springer SE, wefox, Solarisbank, VMware, etc.)
- Organic circulation on YouTube, LinkedIn, and Twitter
- Paid campaigns on YouTube
- Influencer and media targeting
- Media partnerships with the start-up scene, Sifted, VentureBeat, and Les Echos
Skills
- Social Media
- PR
- Media Relations
- Corporate Communications
